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LiveTree is an established, revenue positive, socially responsible crowdfunding company based in London, UK. Over the last two years, has captured 5% of the UK crowdfunding market (in the film and content category) and forged partnerships with several leading names in entertainment, including the British Film Institute Future Film, the Screen Arts Institute, Kent Film Office, Film London and 20 organizations.
LiveTree has compiled a contact directory of 14,000 companies and thousands of individuals who work across film, TV and content creation.
There are geninue innovations in three key areas of LiveTree proposition:
1) ADEPT: Project Creation - The platform is market-driven and the ecosystem is the key to generating a network effect. The platform provides a "branch" commission (paid in Seed) to bloggers, charities and companies that promote the project - Costly and complex contracts (between actors, directors, suppliers and fans) are replaced with Smart contracts - Transparency is given to the project creator and the wider ecosystem through a peer-driven scoring system. This lets the public decide what gets made. In addition, the use of smart contracts provides transparency to talent, investors, fans and project promoters as they can see what they will receive and are guaranteed payment flows
2) ADEPT: Project Funding - Project creators can secure financing from backers in exchange for the sale of their intellectual property (IP). They can even pledge a share of their content’s future value. This is in addition to, or in combination with, rewards-based crowdfunding — signed DVDs, red-carpet invitations, your name in the credits, etc. - A new funding model will be introduced called "Milestone-reached", in addition to the crowdfunding industry's "all-or-nothing" and "keep-what-you-raise" models - Crowdfunding and smart contract fees are set at 2.5%, compared with the industry norm of 5%-20%. All fees are paid in Seed
3) ADEPT: Blossom Distribution - A pre-pay-to-view model, which enables fans to pre-pay for the content they would like to see made. - Decentralized VOD: subscription VOD (SVOD: think Netflix), transactional (TVOD: think pay-per-view), advertising (AVOD: think YouTube) and pre-pay-per-view (PPVOD: a completely new model available only on ADEPT, under which fans pre-pay for the content they want to see made). All VOD revenues are paid in Seed - Blossom digital rights management (DRM): Blossom DRM will be the standard for video content. Built on open-source frameworks and blockchain technology, it addresses the licensing issues around sharing content. At the same time it provides auditability and ensures that all parties are paid correctly
All details about ICO you can read in whitepaper.
Livetree.Adept bounty campaign is based on a BBB (Bounties Buy Back) model: a portion of the bounties tokens that will be distributed through this campaign will be purchased back, at ICO price, after the token sale end.
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